impression formation

Even Fact Will Not Change First Impressions

Austin -- Knowledge is power, yet new research suggests that a person’s appearance alone can trump knowledge. First impressions are so powerful that they can override what we are told about people. A new study found that even when told whether a person was gay or straight, participants generally identified the person's sexual orientation based on how they looked – even if it contradicted the facts presented to them.

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Using Identity to Reduce Own-Race Bias

People often remark that people of a different race "all look alike.” However, when we have trouble recognizing people from another race, it may actually have little to do with the other person's race. Instead, new research finds that that we can improve our memory of members of another race by identifying ourselves as part of the same group. Such identification could improve everything from race relations to eyewitness identification.